BATTLEFIELD HARDLINE
VIDEO GAME TEASER
Role: Creative director, designer
Teaser/ commercial for the last installment of the highly successful Battlefield franchise by Electronic Arts. Co-directed by Myself and Miguel Lee. Our client wanted to build tension and excitement for their upcoming game. We crafted this high adrenaline, high intensity spot featuring the different tools, vehicles and weapons at the player’s disposal.
It was all shot in one day, with two sets and two cameras. An Alexa for the beauty shots of weaponry and actors. A Phantom Gold high speed camera was used for the explosions, weapon fire.
BEHIND THE SCENES
Client: Electronic Arts
Advertising Agency: FCB/West
Production company: Imaginary forces
Live action & creative direction: Charles Khoury, Miguel Lee
Executive Producers: Ben Apley, Sarah Roebuck
Head of Production: Claudina Mercado
Producers: Chris Ahn, Keith Bryant
Line Producer: Adam Lawson
Directors of Photography: Joseph Labisi, Aaron Platt
Designers: John Kim, Lisa Chen, Katherine Liang, My Tran, Tizu Tarumyan
Assistant Designer: Wes Yang
Storyboard Artist: Alejandro Lee
Animators: John Kim, Miguel Lee, Sam Kim
Lead Editor: Justine Gerenstein
Assistant Editors: Michael Radtke, Stacy Auckland, Keith Roberts
Flame Artists: Rod Basham, Eric Mason
Coordinator: Dominick Guglielmo
Photographer: Ryan Speers
Production Intern: Paquita Hughes